Articles

It's Never Too Late

It's Never Too Late

In early July, Ryan Fox, at nearly 40 years old, rolled in a 12-foot putt on the 18th green to win The Open Championship. By most athletic standards, your late...

It's Never Too Late

In early July, Ryan Fox, at nearly 40 years old, rolled in a 12-foot putt on the 18th green to win The Open Championship. By most athletic standards, your late...

Alma Mater golf shoe outsole featuring the Active Traction lug system engineered for rotational movement.

Built for Rotation: How We Engineered Traction from First Principles

Every golf shoe on the market uses the same traction approach: static cleats or spikeless nubs designed for downward grip. They're borrowed from soccer boots or track spikes — technologies...

Built for Rotation: How We Engineered Traction from First Principles

Every golf shoe on the market uses the same traction approach: static cleats or spikeless nubs designed for downward grip. They're borrowed from soccer boots or track spikes — technologies...

Our Story

Our Story

We’ve spent decades designing shoes and building businesses for big brands. Brands with 3 stripes, 5 stripes, swooshes, chickens, and more. We’ve learned what works, what doesn’t, and where things...

Our Story

We’ve spent decades designing shoes and building businesses for big brands. Brands with 3 stripes, 5 stripes, swooshes, chickens, and more. We’ve learned what works, what doesn’t, and where things...