OUR COMMUNITY
Over the years, we’ve gotten to know a lot of professional athletes. We’ve got friends from the NFL, NBA, MLB, and NHL. And the idea for The Beta was actually born on the 12th hole of a charity golf tournament hosted by Jordan Poyer, safety for the Buffalo Bills.
Jordan made the comment that the golf people were “our people” and that Alma Mater should make a really good golf shoe. Something that played well, was comfortable to walk in, and looked good. So, we started to draw and tinker and prototype and refine. Two full years later, we’re launching The Beta.
Every version of this shoe was tested, critiqued and improved by members of The Alma Mater Squad. Former pro athletes are used to competing at the highest level and demand a lot from their equipment. Having hard conversations about details that just weren’t good enough was difficult. But with the support of this group, The Beta has become a golf shoe that’s like nothing else in the market.
OUR COMMUNITY
Jordan Poyer
Legend at Astoria High School on the Oregon coast (birthplace of Alma Mater) and a defensive anchor for the Buffalo bills. He earned First-Team All-Pro honors in 2021 and a Pro Bowl nod in 2022.
J.R. Smith
A sharpshooting guard and two-time NBA champion, after retirement he joined the mens golf team at North Carolina A&T to utilize the college eligibility he'd saved by jumping straight from High School to the pros.
Joe Pavelski
Known as "Captain America," he became the highest-scoring U.S.-born player in NHL playoff history with 74 postseason goals. In 2025, he's won both the American Century and The PRO golf tournaments back to back.
Joe Carter
A five-time All-Star whose walk-off home run clinched the 1993 World Series for the Blue Jays—one of baseball’s most iconic finishes.
James Wisniewski
A skilled defenseman who won the Max Kaminsky Trophy in 2004 as the OHL’s top blueliner before carving out a decade-long NHL career.
Mike Smith
A 6'10" three sport athlete at BYU before he decided to focus on hoops, Mike was drafted in the first roung by the Boston Celtics. He can now found in the booth calling games for the Utah Jazz.
Brad May
A tenacious left wing whose "Mayday goal" in the 1993 playoffs electrified Buffalo, sending the Sabres past Boston in a now-legendary moment.
Denario Alexander
A Missouri legend and consensus All-American in 2009 after leading the nation with 1,781 receiving yards and 14 touchdowns.
Terry Yake
A steady playmaker who logged 197 career points across 11 NHL seasons, remembered for his breakout 53-point campaign with Hartford in 1992–93.
Mike Leach
After spending 16 NFL seasons in the NFL with Denver, Arizona, and Cincinnati, in 2021 Mike returned to his alma mater, William & Mary, as a golf coach for the men's and women's teams.