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ALPHA Dark Navy Leather

Sale price$288.00

The Alpha 696 in Dark Navy is a clean high top sneaker with rich detailing and bold styling. Premium materials in Dark Navy. Superior comfort on the inside and authentic athletic styling on the outside. The Alpha is a sneaker that is handcrafted like a dress shoe and has the comfort of a running shoe. The added height from our premium sock bed exudes confidence.


  • Handcrafted in Portugal to the highest standard of quality.
  • Hand-stitched detailing in the heel and lateral quarter.
  • 2-inch premium foam sock bed - rides like a running shoe.
  • Full leather lining for ultimate comfort - naturally antimicrobial.


It’s not only about the numbers in baseball, business, or life. Hitting 696 HR’s is worthy of the 4th best of all-time and is a story in itself. By not chasing 700 Alex Rodriquez set himself up to remain a Yankee for life. The number 696 represents choosing to do the right thing for the right reasons. The 696 by Alex Rodriguez collection celebrates character and never forgetting where you're from.

ALPHA Dark Navy Leather
ALPHA Dark Navy Leather Sale price$288.00